EKWE JONAL

Dissemination of health information of radio station to rural dwellers helps them to be exposed to health issues and equally help them make informed decisions about their health. Unity FM Abakiliki has played enormous roles in educating the masses in Ebonyi State especially Ezza North Local Government Area residents through their health programmes. This study examined Ezza North Residents’ perception of health information programmes of Unity FM, Abakaliki, Ebonyi State. The Agenda-Setting theory was adopted for the study. A descriptive survey design was used with questionnaire as the instrument for data collection. The sample size 400 was determined using Taro Yamane Formula. Multi-stage sampling technique was adopted to ensure that different communities in Ezza North LGA were equitably and evenly accommodated. Findings of the study showed that Ezza North residents are aware of the Unity FM health prorammes and the exposure helps them be involved and take cognizance of their health situations. Larger number of respondents accepted that they are aware and exposed to health-related programmes of the radio station. It was also discovered that a greater number of listeners in Ezza North LGA follow up the unity FM health information programmes and that these programmes help them to make informed decision on their health. The implication of the findings is that the audience has a good perception of the role of unity FM Abakaliki in dissemination of health information in in Ezza North LGA. The study recommended among others that given the high level of awareness and exposure to Unity FM health information programmes, Ebonyi State Ministry of Health and media organizations should strengthen collaboration to use local radio as a core instrument for public health campaigns.

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