GodLight International Journal

The fact of change is a reality in every human society; in relation to every growth and development, what can be said to have happened is growth. Societal cultural values change as the human persons who make up a given society change. As people come in contact with others, changes occur; invariably when a culture meets another one, a cross breeding of ideas occurs, one enriches the other and change automatically occurs between the duo. Africa as a multi-cultural continent has through the centuries had intercultural and intracultural encounters with the people outside her borders and within herself respectively. These have brought about tremendous change in her traditional African values and spirituality positively and negatively. Using the style of textual analysis and critical expose, this work wishes to identify the original African cultural values and the influences other cultures have made on her. It will argue that despite the harm done to the original African image, she can galvanize herself and create a much better identity and a rebranding of her original self. The Igbo cultural context will be a dominant ground for the expositions and critical appraisal.

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