Journal of Development Communication And Applied Theatre

Development communication is the process that focuses on promoting development using different media forms: mass media, interpersonal channels, and traditional forms of communication. This form of communication plays a vital role in the overall development of a nation. National development implies holistic development reflecting advancement in the quality of life of the individual and the country. This study aims to explore the indispensability of Development Communication for national development, through an analysis of the perceptions and experiences of the residents of Port Harcourt City. The survey was employed as the method of study. The study's theoretical underpinnings were the Development Communication Theory and. Data were analyzed with mean statistics based on the Likert Scaling System. Findings revealed that Development Communication enhances the effectiveness of development initiatives by ensuring their relevance and accessibility to the local context. Based on the findings, the study concludes that the indispensability of development communication for national development cannot be overstated. This is encapsulated in its ability to facilitate information sharing, promote citizen participation, and foster social and cultural development, making it an invaluable tool for sustainable development. Also, Development Communication bridges the gap between policymakers and the citizens, leading to more targeted and impactful development interventions. The study recommended among other things that government should use development communication strategies in pursuing development initiatives, programs, and activities because of its multi-media approach, and potential inherent in interpersonal communication and participation.

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