Journal of Development Communication And Applied Theatre

The Onwa Oru Uratta cultural festival deeply rooted in the traditions of Uratta people otherwise known as Uratta Ofor Asato Mbairi, presents an untapped avenue for addressing issues of ecological challenges in contemporary times. This study re-evaluates Onwa Oru Uratta beyond its cultural and social significance, proposing it as a pragmatic solution to the current ecological crisis in the communities and by extension, the global south. By intertwining traditional ecological knowledge, community engagement and cultural practices, Onwa Oru festival embodies a holistic approach to environmental protection. Employing Richard Schechter's performance theory, the study examines the festival's connection to the natural world, emphasizing the interplay between everyday life and staged performances and how these elements foster a sustainable interaction with environment. Through qualitative analysis and case study methodologies, the paper reveals how the festival's activities ranging from rituals that venerate natural elements to communal efforts in environmental preservation, can serve as a blue print for eco-friendly practices. It posits that by reappraising and integrating traditional cultural festivals into modern environmental management strategies, communities can harness culturally resonant practices that promote ecological sustainability, biodiversity conservation, and environmental stewardship.

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