JOSUGA: JOS JOURNAL OF HUMANITIES

This study examines the nature of accidental archiving and the role of YouTube as a platform for film storage within the Nigerian film industry, addressing the associated challenges and opportunities. Using platform capitalism as a foundational theoretical framework, the research employs a mixed-methods approach to assess the implications of leveraging YouTube as an alternative to traditional archival systems. The findings indicate that YouTube serves as a "democratic digital archive," facilitating greater access to content for Nigerian filmmakers and enabling them to engage directly with global audiences while bypassing conventional distribution channels. However, this platform presents significant challenges, including copyright infringement, piracy, content oversaturation, and quality control concerns. The analysis highlights the dual nature of YouTube’s influence in Nollywood. On one hand, it promotes accessibility and enhances cultural representation; on the other hand, it raises concerns about the dilution of industry standards due to the proliferation of low-quality productions. To address these issues, the study recommends establishing voluntary quality benchmarks, improving digital infrastructure, and taking proactive measures to tackle intellectual property challenges. These steps will help ensure that YouTube's repository potential aligns with Nollywood's aspirations for global recognition and cultural preservation. In conclusion, the paper provides valuable insights into the ongoing discourse surrounding digital media, archiving practices, and creative industries in the Global South. 

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