EVENTS MANAGEMENT FOR THE THEATRE ARTIST: AN EXAMPLE OF JOS METROPOLIS
In recent years, there has been a significant surge in the establishment of event centres and the demand for professional event managers. This growth is driven by increasing social interactions and technological advancements in today's world. Events serve as vital social activities that unite people across religions, cultures, and communities, encompassing a wide range of occasions such as birthday parties, political rallies, funeral ceremonies, inaugural lectures, sports events, family and class reunions, romantic dates, baby showers, housewarming ceremonies, and weddings. Given their significance, events have become an integral part of modern life. However, the fast-paced nature of contemporary urban living has made event management essential for seamlessly coordinating gatherings while bridging diverse social backgrounds. This increasing demand has transformed event planning into a commercially viable enterprise. Consequently, theatre artists and other creative professionals must acquire foundational knowledge in event management to position themselves competitively in this entrepreneurial field. This paper explores the fundamental aspects of event management, covering organizational strategies, financial planning, blueprint development, and event execution. It outlines key considerations through the framework of the ‘Ws’ (Who, What, When, Where, Why, and How), emphasizing the critical questions that must be addressed to ensure a successful and well-coordinated event.
Keywords: artist, events, jos, management, metropolis, theatre