NJEA Volume 9 Number 1 2024

ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER: A STUDY OF AKWA IBOM STATE UNIVERSITY MASS COMMUNICATION FEMALE STUDENTS

Ekere Deniel
Abstract

This research work focused on attitude of Female Mass Communication Students towards Journalism as a Career (A study of Akwa Ibom State University Mass Communication Female Students). The study aims at finding out the attitudes that are being displayed by female mass communication students towards journalism as a career. Survey method was adopted and the instrument used for data collection was the questionnaire. The population of the study according to the current attendance of AKSU Female Mass Communication Students was 182 females out of which 125 were sampled using Taro Yamani’s formula. Out of the 125 questionnaire distributed, 113 were collected back. Data collected was analyzed in Tables and simple percentages. The researcher found out that Female Mass Communication Students indeed have negative attitudes towards Journalism as a Career. The conclusion of the study was that female mass communication students have negative perception towards journalism as a career and there is discrimination against the female journalists in Nigeria. Again, it is also noteworthy that the role expectation of women affects their profession as journalist due to the feminine nature. This was evident on table 4.2.4. The researcher recommended that media houses should make it as a point of duty to employ more of the female journalists just like they employ the male journalists.

Keywords: akwa, attitude, career, communication, female, ibom, journalism, mass, state, students, study, university
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