LEVERAGING PUBLIC RELATIONS FOR EFFECTIVE HIV/AIDS MANAGEMENT IN RIVERS STATE UNIVERSITY TEACHING HOSPITAL
This study examined leveraging relations for effective HIV/AIDS management in Rivers State University Teaching Hospital. The study made use of descriptive survey design. Friends Clinic Centre/unit in Rivers State University Teaching Hospital in Rivers State formed the population of the study. According to Friends Clinic Registry (FCR), the population of registered/admitted HIV/AIDS patients in Rivers State University Teaching Hospital in 2025 was 386. Since the population of the study is not too large, the researcher carried out a census. The data for this study were generated using questionnaire. The quantitative method of data analysis which entails the use of frequency tables, percentages, and weighted mean scores in determining the number of affected persons by different variables was adopted. The findings showed that, that public relations strategies at RSUTH have significantly contributed to HIV/AIDS awareness and stigma reduction by utilising awareness campaigns, community engagement programs, and informative PR messages. Respondents indicated that these efforts have increased their knowledge about HIV/AIDS, encouraged voluntary testing and treatment, and improved societal acceptance of people living with the disease. However, while many acknowledged the positive impact of PR campaigns, some respondents noted that stigma still persists, particularly in rural communities with limited access to health communication initiatives. Based on the findings, it was concluded that public relations strategies at RSUTH play a vital role in increasing HIV/AIDS awareness and reducing stigma by leveraging awareness campaigns, community outreach and strategic health communication. While these efforts have been effective in promoting voluntary testing and treatment, stigma remains a persistent challenge, particularly in underserved communities. It was recommended that RSUTH should strengthen its public relations strategies by expanding community engagement programs, using culturally sensitive messaging, and collaborating with local influencers to further reduce HIV/AIDS stigma and improve awareness.
Keywords: aids, effective, hiv, hospital, leveraging, management, public, relations, rivers, state, teaching, university