Business is a process of exchange between two or more persons for certain valuable considerations. What is being exchanged could either be goods or services, thus, calls for the question on the manner with which such exchange is done. Since business is done between persons, it is qualified to be called a human act, hence, the coming of philosophy (through its branch called ethics). It is against the backdrop of possible controversies and misconceptions in business activities that informed the coming of ethics. Oftentimes, people feel cheated in doing business, some do not get value for money, people are tricked into buying substandard products; amongst other ugly experiences that abound in the act of doing business. Nigeria is a typical case of where such ugly experiences of doing business abound; consumers are the worse hit in Nigeria, they are grappling with the issues of product safety and liability, pricing, advertising, hiring and firing, compensation, amongst other issues. This paper is an effort to ethically appraise these issues by using selected ethical theories, thereby, suggesting a way out for the ease of doing business in Nigeria which includes; a call on certain government agencies in Nigeria that are saddled with the responsibility of regulating businesses in Nigeria to rise up to the occasion and save the consumers in Nigeria who are apparently at the receiving end.
Keywords: