Assessing the Importance of Globalization and Multimedia ST Productions in the 21 C

Globalisation has played a key role in shaping the contemporary global media environment where one is inevitably exposed to foreign media content. Multimedia and globalization are shaping societies differently and giving more inter-societal connectivity. This has resulted in new phenomenon of cultural convergence. While this has reduced barriers in the flow of information and has led to greater exposure to the world beyond one's own country, it has also introduced threats and challenges for media industries. This study critically analyses the impact of globalization and multimedia productions in the 21st century.This paper also explored the positive and negative impacts of multimedia and globalization.

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