EKPOMA REVIEW

The study explores the integration of AI into digital evangelization. It main goal is to emphasize its role in content creation, audience engagement, and personalized outreach. Using a qualitative approach, the research analyzes scholarly articles, case studies, and expert insights to evaluate AI’s effectiveness in religious organizations. Among the findings of this paper are that, AI-driven tools like chatbots, recommendation algorithms, and language models enhance evangelization. It does this by increasing accessibility, fostering interactive faith discussions, and providing personalized spiritual guidance. The paper unveils also that, while AI offers significant benefits, there are ethical concerns that need to be put into consideration. One of such is the tendencies for misinformation. There is also the potential loss of human touch in ministry which as well requires careful consideration. The study concludes that AI is another laudable innovation of our globalized 21st century that should be exploited for the enhancement of the Church mission of evangelization. It recommends however that; AI should be used responsibly to not only maintain theological integrity but also the human connection in faith communities.

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